10 Bonus Entry Actions That Maximize Giveaway Entries
Giveaway Strategy 📅 📖 1 min read 👁 781 views

10 Bonus Entry Actions That Maximize Giveaway Entries

Bonus entry actions are the secret to maximizing giveaway entries and growing every social channel simultaneously. Here are the 10 most effective action types.

Bonus entry actions are tasks participants complete to earn additional entries beyond the baseline entry. They turn your giveaway into a multi-channel growth engine. With Viraloo, you can stack unlimited bonus actions, each configurable with its own point value and verification link.

THE 10 MOST EFFECTIVE BONUS ENTRY ACTIONS

1 Refer a Friend is the most powerful action. Every referral earns bonus entries automatically, creating the core viral mechanic.

2 Follow on Instagram has a high completion rate. Expect 60 to 80 percent of entrants to complete this action.

3 Follow on X or Twitter works especially well for B2B audiences.

4 Subscribe on YouTube gives subscribers high long-term value since they receive notifications for every new video.

5 Follow on TikTok is ideal for brands targeting Gen Z and millennial audiences.

6 Like on Facebook is valuable for local businesses and B2C brands.

7 Join a Facebook Group targets highly engaged community members.

8 Watch a Video directs participants to a product demo or VSL to increase awareness and conversion.

9 Visit a Landing Page sends traffic to a specific URL such as a product page or blog post.

10 Custom Action lets you create any action including writing a review, submitting a testimonial, or answering a survey.

CONFIGURING POINT VALUES STRATEGICALLY

Recommended values are 5 to 10 points per referral, 3 to 5 points for YouTube subscribe, 2 to 3 points for Instagram follow, and 1 to 2 points for visiting a page.

Share: 𝕏 Twitter/X in LinkedIn f Facebook

❓ Frequently Asked Questions

What are bonus entry actions in a giveaway?

Bonus entry actions are additional tasks participants can complete to earn extra entries beyond the initial signup. Examples include following you on social media, sharing your giveaway, referring friends, visiting your website, or leaving a review. They drive both viral sharing and engagement.

How many bonus actions should I include?

3 to 7 actions is the optimal range. Too few misses engagement opportunities; too many overwhelms participants and reduces completion rates. Always lead with the referral action (highest value for you) and the most relevant social follow.

Which bonus action drives the most entries?

Referral sharing consistently drives the most total entries in well-run giveaways, sometimes accounting for 40–60% of all entries. One well-placed referral action can turn a 500-entry giveaway into a 3,000-entry campaign as the sharing compounds.

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