Paid ads can cost 1 to 5 dollars or more per subscriber. Organic content takes months to compound. But giveaways consistently deliver subscribers at 0.10 to 0.50 dollars each when using referral mechanics.
SETTING UP EMAIL COLLECTION
Every Viraloo giveaway automatically collects email addresses at entry. The email field is required. Viraloo connects directly with Mailchimp, ConvertKit, AWeber, MailerLite, GetResponse, ActiveCampaign, Drip, Brevo, Moosend, and Zapier.
MAXIMIZING LIST QUALITY
The quality of giveaway subscribers depends on your prize and targeting. Choose a prize directly related to your product. Target promotions to your ideal customer profile. Send a welcome email immediately after entry to start the relationship on the right foot.
THE POST-GIVEAWAY EMAIL STRATEGY
The real value is in what happens after the giveaway ends. Your email sequence should include a winner announcement sent to all subscribers, a consolation discount for non-winners within 24 to 48 hours, a welcome sequence introducing your brand, valuable content before any sales pitch, and a conversion offer within 7 to 10 days. This sequence typically converts 5 to 15 percent of giveaway subscribers into paying customers.
